Pay-Per-Click (PPC) is a concept of advertising your ads visible on search engine pages through online, normally on the above or to the right of organic results. On the basis of each and every click done on the advertisement payment is made. It is the process or procedure for result position of paying. These pay-per-click ads will have a background of yellow color this type of categorized ads are called paid ads or PPC ads.
Advantages of PPC:
1) Control & Flexibility
2) Quick Output
3) Paying for Results
4) Budget Setting
5) Targeting
6) Target Ability
7) Playing Field
1) Control & Flexibility:
According to the needs which are relevant you have to design and control your ads.
There should be a fixed duration for the campaigns which are seasonal.
There are so many options for targeting with amount and a single bid.
For the future changes on the performance of your campaigns on the provisions of tracking.
For a particular period of time some keys will bid higher or certain position to the targeting advertisements option.
2) Quick Output:
Driving traffic in to your website in an instant way or immediate way.
Campaign goes approved and lives as soon as possible PPC advertisements visible on the pages of search results.
3) Paying for results:
The payment will be done only if the visitor or customer clicks on the advertisement.
There is no charge will be applicable for keeping ad on the search engine result page.
After a single click is done on the advertisement, visitors or customers can return and save the URL.
4) Budget Setting:
For controlling the costs monthly and daily budgets can be set.
For meeting market goals advertisers will choose keywords, other bidding options and traffic results for the amount they paid.
5) Targetting:
For qualified customers you can aim advertisements.
To convert each and every click into conversation you can provide some options like language, demographic and location targeting by gender.
6) Target Ability:
By tracking phrase success and keyword, PPC campaigns runs efficient and effective.
Tracks maximum number traffic with good conversion rates.
7) Playing Field:
Let the business be small or big, the chance of being place on top of the results of search engine and bidding a keyword for both will be same.
If you are starting any new start-up company or a new business, PAY-PER-CLICK solves the purpose. PPC proves successful for in real time tangible results and OSE results may have benefits which are undeniable. The concept of paying for an advertisement is simple but it does not mean hiring a qualified PPC for saving your budget.
