Institute Of Digital Marketing

Search Engine Optimization Syllabus

Basics Of SEO:

Digital Marketing

• What is SEO
• Types of SEO Techniques
• White hat SEO
• Black hat SEO
• How Search engines work
• Basic knowledge on website

On Page Optimization:

• Page Title Optimization
• Page Description Optimization
• Headings
• Meta Tags
• Bold, Italic Text
• Canonical Tag
• Image Optimization
• Internal Link Building
• Xml Sitemap creation
• Robot.txt Creation
• 301 Redirection
• 404 Error
• Duplicate Content

Off Page Optimization:

• Alexa Rank
• Page Rank
• Moz Rank
• Link Building
• Submission To Search Engine
• Competitor Analysis
• Directory Submission
• Social Bookmarking Submission
• Blog Posting
• Blog Commenting
• Forum Link Building
• Press Release Submission
• Article Submission
• Yahoo Answers
• RSS Feeds Submissions

Important Topics:

• Google Analytics Step By Step Explanation
• Google Web Masters
• Keyword Research
• Rich Snippets  Configuration
• digital marketing courses in Institute Of Marketing