MODERN WORLD OF ADVERTISING AND MARKETING

Our daily lives will be much easier if we have search engines, we cannot ignore search engines in any possible way because search engines are the part of the lives. Let it be a booking for resort or latest released movies reviews. Search engine became more popular comparing to before, as a Search Engine Optimization services are offering by so many companies without lagging. Search Engine Optimization is providing so many wide range of services –– developing the link, optimizing the code, auditing search engine optimization, on-page and off-page search engine optimization, content writing for search engine optimization is most important. 

The major area of search engine optimization is for ensuring the placement of the high ranking for particular websites. It depends upon the number of visits for a particular website. The main theme of search engine optimization is for increasing the number of clicks to website that increase a good scope for business. There is one more way to attract attention for buyers through internet media, this is also called as internet online digital marketing. Internet marketing refers to advertising or marketing through internet.

 In today’s competitive market it is not that simple to advertise on the television, radio or hoarding on roadside. Day by day people are increasing more and getting attached to the internet and the advertisements on the internet which is mandatory for customer attraction and attention. Web marketing, online marketing on search engines all these are included in internet marketing for websites. SEO play a crucial role. Marketing through emails is also a part on internet marketing which is called as email marketing this is only for prospective and exciting customers. 

Nowadays digital marketing courses and social media advertisements are much popular and for social marketing through media. The efforts of social media, web and email will draw more traffic for any company’s website.

List Of Do Follow Social Book Marking sites

http://www.stumbleupon.com/
http://www.acymca.net/
http://bookmark4seo.com
https://www.bookmarkee.com
http://www.swapmylink.com
http://www.folkd.com
http://www.sitejot.com
http://url.org
http://markingnews.saanj.net/
http://jeqq.com/

Institute Of Marketing 

PAY-PER-CLICK CAMPAIGNS ADVANTAGES

Pay-Per-Click (PPC) is a concept of advertising your ads visible on search engine pages through online, normally on the above or to the right of organic results. On the basis of each and every click done on the advertisement payment is made. It is the process or procedure for result position of paying. These pay-per-click ads will have a background of yellow color this type of categorized ads are called paid ads or PPC ads.

Advantages of PPC:

1) Control & Flexibility
2) Quick Output
3) Paying for Results
4) Budget Setting
5) Targeting
6) Target Ability
7) Playing Field

1) Control & Flexibility:

According to the needs which are relevant you have to design and control your ads.

There should be a fixed duration for the campaigns which are seasonal.

There are so many options for targeting with amount and a single bid.

For the future changes on the performance of your campaigns on the provisions of tracking.

For a particular period of time some keys will bid higher or certain position to the targeting advertisements option.

2) Quick Output:

Driving traffic in to your website in an instant way or immediate way.

Campaign goes approved and lives as soon as possible PPC advertisements visible on the pages of search results.

3) Paying for results:

The payment will be done only if the visitor or customer clicks on the advertisement.

There is no charge will be applicable for keeping ad on the search engine result page.

After a single click is done on the advertisement, visitors or customers can return and save the URL.

4) Budget Setting:

For controlling the costs monthly and daily budgets can be set.

For meeting market goals advertisers will choose keywords, other bidding options and traffic results for the amount they paid.

5) Targetting:

For qualified customers you can aim advertisements.

To convert each and every click into conversation you can provide some options like language, demographic and location targeting by gender.

6) Target Ability:

By tracking phrase success and keyword, PPC campaigns runs efficient and effective.

Tracks maximum number traffic with good conversion rates.

7) Playing Field:

Let the business be small or big, the chance of being place on top of the results of search engine and bidding a keyword for both will be same.

If you are starting any new start-up company or a new business, PAY-PER-CLICK solves the purpose. PPC proves successful for in real time tangible results and OSE results may have benefits which are undeniable. The concept of paying for an advertisement is simple but it does not mean hiring a qualified PPC for saving your budget.

Institute Of marketing will conduct digital marketing workshop in bangalore and all over India.

digital marketing courses.

Search Engine Optimization Syllabus

Basics Of SEO:

Digital Marketing

• What is SEO
• Types of SEO Techniques
• White hat SEO
• Black hat SEO
• How Search engines work
• Basic knowledge on website

On Page Optimization:

• Page Title Optimization
• Page Description Optimization
• Headings
• Meta Tags
• Bold, Italic Text
• Canonical Tag
• Image Optimization
• Internal Link Building
• Xml Sitemap creation
• Robot.txt Creation
• 301 Redirection
• 404 Error
• Duplicate Content

Off Page Optimization:

• Alexa Rank
• Page Rank
• Moz Rank
• Link Building
• Submission To Search Engine
• Competitor Analysis
• Directory Submission
• Social Bookmarking Submission
• Blog Posting
• Blog Commenting
• Forum Link Building
• Press Release Submission
• Article Submission
• Yahoo Answers
• RSS Feeds Submissions

Important Topics:

• Google Analytics Step By Step Explanation
• Google Web Masters
• Keyword Research
• Rich Snippets  Configuration
• digital marketing courses in Institute Of Marketing